Mara Shorr

Mara Shorr is a seasoned senior consultant with a passion for empowering plastic surgery and aesthetic practices to reach new levels of success. With a career spanning more than a decade in the aesthetic industry, she specializes in strengthening operations, improving profitability, streamlining workflows, and enhancing the patient experience. She brings deep expertise in internal processes, staff development, marketing, business strategy, and patient retention—and especially enjoys guiding practices through the process of opening their first location.

Before joining ACG Practice Partners, Mara was a consultant with BrinsonAnderson Consulting and a longtime partner in Shorr Solutions, an award-winning firm recognized as “Best Practice Management Company” and “Top Aesthetic Service Provider/Top CEO.” Her impact on the industry extends beyond consulting: Mara is a nationally recognized speaker at top aesthetic conferences including the Global Aesthetics Conference, Multispecialty Aesthetic Conference, The Aesthetic Meet, AmSpa’s The Med Spa Show, AAFPRS, and more. She is also a published contributor to leading industry publications and co-author of a chapter in “The Business of Plastic Surgery: Volume 2.”

Mara holds a bachelor’s degree in Journalism and Communications from Central Michigan University. She is a Certified Aesthetic Consultant and has served on multiple editorial boards within the industry. Outside of aesthetics, she advocates for children in foster care as a certified Volunteer Advocate for Children (VAC) through the Guardian ad Litem (GAL) program of the Orange County Bar Association, and previously served as a licensed foster parent. 

Known for her energy, transparency, and results-driven philosophy, Mara blends a personal touch with strategic insight—earning praise from clients for her ability to turn complex business challenges into practical, empowering solutions. As she puts it: “Leave your community better than you found it”—a mantra passed down from her stepfather and a value she brings to every client relationship.

Based in Central Florida, Mara enjoys gardening, relaxing at the beach, and spending time with her husband and their trio of rescue dogs (plus a foster or two). When she’s not in Orlando, you’ll likely find her at a client site, at a conference podium, or en route to the next one.  In other words, you’ll find her in or around an airport.